| Budget Strategy:
Top-down or Bottom-to-Top?
The budget
development process is often viewed as either a top-down or bottom-to-top process. A
variation on these approaches is to make the process an iterative one, either during its
initial developmental stages or through periodic re-forecasts
of the original budget. In each case, executive management's choice
of a strategy will have a far reaching impact.
The budget process
often affects how the organization's
decision-making process is perceived by lower level managers, how information is
disbursed, the quality of the organization's information and middle management's level of
involvement in reaching the organization's objectives. These are important considerations
when deciding upon a budget process that fits with your organization's structure.
Let's be realistic. Many large scale organizations
elect to develop their budgets based upon the efforts of a relatively small group of
strategic planners. The reasons for limiting the number of individuals involved vary, but
managers often cite cost and time as two of the primary constraints. Could it be that the
actual costs are much higher as a result of limiting the planning effort to only a few
individuals ?
If the organization's planners do not have detailed
knowledge of the items that they are budgeting, then they must perform the necessary
research themselves or settle for information whose quality may be less than optimal. Both
scenarios can prove to be increasingly costly. If your strategic planning group is
spending a great deal of time asking questions to mid-level managers, then it may be
better to get middle management involved at the beginning of the budget process rather
than later. Take some time to look at the cost of your
organization's information.
Some organizations choose to implement their budget in
a top-down approach in order to impose performance goals on lower management. This
strategy is common among large, bureaucratic organizations and organizations whose
management style is autocratic. Is it appropriate for today's lean, thinly-layered
organizational structures?
Today's organizations place a heavy emphasis on
workgroups, information dissemination, participatory-style management and responsible
decision making among their low-level managers. These organizations are trying to improve
information quality and the decision-making process by promoting the use of information
throughout the organization. A top-down approach may actually stifle these efforts and
possibly even alienate low-level managers from 'buying in' to the final budget.
Frontline managers, who are involved in the day-to-day operations
of their departments or divisions, are
their organizations' best resource for
realistic budget
information. These managers' experience and knowledge can provide realistic information
quickly and at a much lower cost than what usually
results from the finance department's time-consuming research. Executive
management is also more likely to be able to hold these managers accountable for variances
from the final budget than if the budgets were
developed without these managers' input.
Somewhere in the Middle
Reaching down to the lowest levels of departmental
managers for budget information is certainly not practical for very large organizations.
Without a highly-organized and well-designed mechanism for managing detailed information,
a large organization can be overwhelmed quickly by the sheer volume of the information
that it must consider in the budget process.
A more practical strategy is to develop a tiered
approach, possibly by establishing that the lowest level of input will occur at the
divisional or regional level. Even at one of these higher levels, it is important that
managers are able to easily exchange budget information with the organization's lower
level managers. The greater use of budget information throughout the organization will
improve its quality and promote responsibility for the organization's performance.
Staying in the Loop
All budget processes rely greatly upon
effective communications. Strong communication can contribute to improved information
quality, lower costs, and an enhanced decision-making process.
Does your organization experience breakdowns in the
process of obtaining and relying upon budgeted information ? If so, then it may benefit
from making an effort to better structure its communications during and after the budget
process.
An effort to improve communications could be as simple
as documenting the budget process timelines, managerial guidelines, and budget assumptions.
Efforts like these can help keep everyone on the same page. The planning department will
benefit by eliminating the number of areas where potential misunderstandings can occur and
disrupt the process. Also, by developing official guidelines and assumptions, the planning
department builds resources that can be used in both their administrative and research
tasks.
Good documentation also serves the mid-level managers
who are responsible for explaining performance variances to senior management. Effective
documentation can reduce the time that these managers spend meeting and explaining their
variances to senior managers. Instead, these managers can spend more of their time
managing their operations and improving their performance.
Is All This Really Necessary?
Simply having a good idea of where an organization is
headed will never be good enough. Executive management should have a detailed plan by
which they can measure their performance and adjust the organization's direction when it
becomes necessary. Without a plan, it becomes very difficult to analyze and understand the
factors that are affecting performance. An integrated budget process can give management
the information and mechanism they need to align the entire organization and focus it on
its goals. |